7 Comments

Stephen, I'm curious how you might explain a different kind of insurance—life insurance—to your kids.

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The robot is amazing!!

Did said kid get the full price of the new toy?!

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Yes he did. He was relieved! I should have mentioned in the article: he had to pay a deductible. Because otherwise kids could feel free to smash their toy since it had a 1 DayBuck insurance policy!

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Great article! I used to love this day in class with high schoolers. My 13 year old and I recently had a discussion about this topic as well and he astutely observed that they hardly ever discuss prices in their ads. They just say they can save you money or might reference a specific %. That opened up a good discussion about how insurance pricing is determined.

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Exactly-- The only advertising they can do on price is something really vague. But it's a great example of an industry that has constraints that drive its advertising choices.

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The cardboard paper robot is the best! Congratulations Calvin.

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Isn't it clever?

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